About
Who we are and how we work
The one-paragraph version
AI Toys Guide is an independent research site about AI toys: reviews, safety guidance and a living product database, every claim linked to its source. We started it in November 2026 because the category exploded faster than anyone's ability to check it — one best-seller with ~300,000 units, one product banned from its AI model over safety failures, and thousands of "top 10" lists with no sourcing at all. We are not affiliated with any toy company, and at launch we take no affiliate commissions and no sponsored content.
Methodology
- Two layers, always labeled. Facts (sales figures, prices, safety events, dates) carry named sources; our judgments are labeled as judgments with a confidence level. When we can't verify something, we write "unverified" — not our guess.
- No samples, no incentives. Reviews at launch are compiled from published specifications, company statements, platform data and aggregated user feedback — and they say so. If we later buy a unit for hands-on testing, the page will say that too, with a date.
- Falsifiable by design. The AI Toy Tracker exists so that claims can be checked and corrected. If a source contradicts something we published, we update the page and note the change — a guide that never corrects itself is a brochure.
- Category-level first. We recommend against single-brand worship: in a category this young, the durable advice is about what to check, not which logo to buy.
What we will never do
- Publish a review of a product we haven't verified basic facts about.
- Repeat a company's marketing number without labeling it as company-reported.
- Trade a good rating for money or samples. If this ever changes, every affected page carries a disclosure box at the top.
- Hide corrections. The original error gets acknowledged, not silently overwritten.
Contact & corrections
Found an error? Have a product we should track? Email [email protected] — corrections get priority and are answered publicly on the affected page. (Media and brand inquiries: same address; note that we don't accept payment for coverage.)